The rapid growth of technology, e-commerce industry and the vast availability of smartphones everywhere with growing access to Internet in addition to the web-enabled services and applications developed such as mobile payments, mobile banking, subscriptions, verification codes and many others have all contributed to the growth of A2P (application to peer) messages.
Indeed, the multi-billion dollar A2P market has enjoyed significant year-on-year growth as brands and enterprises increasingly use the trusted channel for authentication and customer engagement, as well as marketing.
The A2P Messaging industry identifies around a dozen distinct fraud types that impact the global messaging business today. The fraud types are complex and often not well understood by those affected especially by Operators who often fail to recognize some of these threats allowing them to pass by their networks causing them to lose revenue and subscribers.
Below is a small sample of the main fraud types of A2P messaging that most Operators deal with regularly (whether they are aware of them or not):
- Spam: This can be the result of overzealous marketers knowingly sending promotional messages to bought or collected lists of mobile numbers in an attempt to increase sales or the mismanaging of some brands to use their customer’s data correctly using them for marketing purposes without their consent.
- Spoofing: This is when the sending party’s identity is hidden in order to trick the consumer into opening the message by thinking it’s sent from a familiar source.
- Phishing: In this case, the sending party attempts to gain access to online information by pretending to be a trustworthy party.
- Malware: This is a less common form where the sending party attempts to control the mobile subscriber’s system to obtain sensitive information such as passwords and credentials without the user’s knowledge through an app that acts silently in the background.
- Access Hacking: It’s the hijacking of credentials of a third party by hacking SMS websites and paying with stolen credit cards or other forms and sending unwanted messages without the intention of paying for them.
- Grey Routes: The absence of a commercial agreement is deliberately exploited as a way to avoid paying for message termination when sending A2P messages.
The impact of these different types of threats is clear and heavy on many operators affecting their customers directly and their daily revenue and SMS volumes.
ndeed, these types of fraud within the messaging ecosystem affect everyone, be it directly or indirectly, no matter where you are positioned within this chain. If consumers lose faith in SMS, or consumer complaints drive the imposition of overbearing regulations and rules over this system, then this quick, immediate and effective means of communication might be lost. This is one of the main reasons why it is essential for all those involved to protect this means of communication by securing their channels and networks in order to deliver quality messages to consumers and eliminating all kind of threats that might affect them. Our Smartwall and SMS Gateway Management are fully designed to provide full security over your network and increase customer satisfaction.
So what are you still waiting for?
Do you believe that your network is 100% protected from all those threats? Are you positive that you are generating the right revenue from A2P messaging?Monty Mobile has the right experience and tools to give you control over your network. We are on a mission to secure the SMS business and to help you develop and grow your coverage by preserving the quality of your services.
Protect your network and subscribers with our SMS Gateway Management and Smartwall and profit from this Multi Billion Dollars Industry!