Monty Mobile Blog

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Big Data

Big Data Analytics: the Pivot of Mobile Advertising

Most of us agree that traditional digital advertising is interruptive. In addition, it is a one-directional advertising that does not allow for user engagement. In contrast, mobile advertising is a more personal approach that involves user engagement, and this drastically grabs the attention of advertisers who depend radically on such engagement to enhance their brand.
Data is the real differentiator between old forms of advertising and modern ones. There is a lot more liability in advertising nowadays, and we are witnessing how mobile and desktop advertising budgets are taking over TV ad spends.

VAS Next Generation

Value added services for next generation network

Business has changed forever and now it’s all about customer experience, relationships and personalization. Mobile operators have been facing profitability squeeze since the past few years, and some of the business challenges faced can be illustrated as follows:
1. Development of traditional services
2. Stagnant growth due to market maturity and/or saturation
3. Revenue decrease
There comes a point when telcos will need to generate different sources of income – and that time is now!

E-SIM IOT

E-SIM: The Key Element of IoT Revolution

IoT is with no doubt the next big wave of the cellular technology revolution with an estimate of 50 billion IoT devices to be connected by 2020! With the wide variety of functions these devices perform – given their application across various industries such as smart home, smart cities, healthcare, energy and transportation – several factors will shape the future of this business, including on-demand connectivity and inter-operability. For those who still don't know, the e-SIM (embedded SIM) is simply an evolution of the traditional SIM card. It’s re-programmable and can support multiple profiles.

What is really stopping telcos from transforming themselves?

In a greatly evolving and unsettled industry, telcos face enormous challenges and opportunities at the same time. Thus in order to overcome the challenges and seize the opportunities, telcos must evolve much more rapidly. Whether the change shall come in their business models or operational procedures, telcos should have quite a strong belief of their unique value propositions, and they need to assertively figure out which assets they can invest in, or else they will run the risk of not being able to compete anymore.