Promotional messages are used to advertise business offers, products, or services. They can be text-only or include rich media such as images, emojis, or call-to-action buttons.

These are simple text messages created to promote a business, offer, or service without using media elements.

Transactional messages share non-commercial information like delivery updates, appointment reminders, or account notifications, and are billed at transactional rates.

Promotional messages, on the other hand, advertise products, offers, or services and are billed at promotional rates.

Examples of transactional messages:

• Your order has shipped and will arrive Monday between 12:00–14:00.
• Reminder: your payment is due on Tuesday.
• Thank you for your reservation for six people this Friday.

Examples of promotional messages:

• Hey Sandy, you left an item in your cart!
• Great news! The hiking boots you liked are back in stock — order here: [URL]
• Mid-season sale starts tomorrow — enjoy 20% off all women’s shoes!