In today's telecom industry, data is the key, offering operators a wealth of valuable insights waiting to be tapped into. Centralized Virtual Management (CVM) emerges as a game-changer, empowering Mobile Network Operators (MNOs) to utilize this data for strategic decision-making and enhanced profitability.
At its core, CVM acts as a digitalized business intelligence hub, equipping operators with a comprehensive solution to address diverse challenges and open new opportunities. From crafting highly personalized campaigns to conducting detailed network analytics, CVM enables operators to make informed decisions that drive strategic growth.
McKinsey & Company found that telecom companies are increasingly realizing the power of CVM. About 25% of these companies are just starting with CVM, while around 70% have tried out pilot projects using analytics-based CVM systems, which have been successful. However, only 5% have fully unlocked CVM's potential, achieving a competitive edge and maximizing revenue growth. The benefits of analytics-driven CVM are substantial, offering operators the opportunity to increase revenues by up to 10% and boost customer satisfaction and engagement by 20 to 30%.
So, how can CVM reshape the telecom landscape?
- Providing the ability to analyze network performance based on targeted KPIs, leading to a better understanding of user experience. This involves studying these KPIs over time, segmented by region, district, sites and even cells.
- Utilizing AI algorithms to detect the number of buildings covered by each site enabling operators to evaluate and optimize network coverage with pinpoint accuracy. Additionally, providing a breakdown of revenue per site location, empowering operators to identify areas for further investment and strategic optimization.
- The system tracks revenue, minutes, data usage, and ARPU (Average Revenue Per User) over time. It also uses predictive analytics to forecast future growth and monitors recharges and revenue generation in real-time. Additionally, an alerting system flags any unusual activity, enabling Mobile Network Operators (MNOs) to address issues proactively.
- Utilizing advanced AI methods, the system categorizes users into different tiers based on their behaviors, ranging from Bronze to Platinum status. These techniques are also employed to analyze sentiments expressed in social media interactions, identifying both positive and negative sentiments.
- This system aids in segmenting users into active and inactive categories, allowing for the export of their phone numbers for targeted campaigns. Furthermore, it tracks the effectiveness of these campaigns and analyzes user behavior based on location.
- This involves conducting thorough comparisons of revenue, bundle offerings, and consumption patterns across various time periods.
CVM, the enabler of network optimization
CVM plays a crucial role in network optimization, enabling operators to evaluate and optimize network coverage with pinpoint accuracy. By analyzing geographical distances covered by each site and load distribution metrics, operators gain comprehensive insights into network performance. Additionally, CVM provides a breakdown of revenue per site location, empowering operators to identify areas for further investment and strategic optimization.
The importance of operator data cannot be emphasized enough, and with CVM's advanced analytics capabilities, operators possess the necessary tools to uncover valuable insights, make strategic decisions, and stay ahead in the dynamic telecom industry.