Ali Sabbagh, General Director at Monty Mobile, has written a new opinion piece for Telecoms.com, one of the telecom industry’s leading news sites. The article, “AI Is Only as Effective as the Systems Around It,” looks at why so many enterprise AI projects fall short and what telcos can do about it.

The problem isn’t the model

Businesses are spending heavily on AI, but many aren’t seeing the return. Ali argues that the models are rarely the problem. The real issue sits underneath them: fragmented communications infrastructure and data stuck in silos. When those systems don’t connect, even the most advanced AI can’t deliver.

Context breaks between channels

Customers don’t stick to one channel. They message, call and switch platforms, often in the same journey. When a company runs each channel separately, it loses the customer’s context at every handoff. Adding AI on top doesn’t fix that. As Ali puts it, “a communications silo is still a communications silo.”

Connected infrastructure comes first

Ali’s view is that the best returns on AI won’t automatically go to the companies with the biggest models. They will go to the companies that build connected systems, so their AI has the full picture and can act on it. The article also looks at the central role telcos can play in making that happen for enterprises.

This thinking shapes how Monty Mobile builds its own technology. We develop our platforms in-house and build AI directly into the infrastructure, including the Monty Communication Platform, which brings customer channels together in one place.

Read Ali’s full article on Telecoms.com →

AI is only as effective as the systems around it