
Why Europe Isn't the Telecom Benchmark for Every Market
by Monty Holding Staff17 Sept 2026
Proud to see our Monty Mobile CEO,Hassan Mansour, featured in Mobile Europe, sharing his perspective on why Europe isn't the telecom benchmark for every market.
Operators everywhere are under the same pressure: keep investing in the network, find new revenue, hold on to customers. But the answer to that pressure looks completely different depending on where you're standing. Europe, Africa and the Gulf are each on very different telecom paths, and the biggest misconception in the industry is treating MEA as simply "Europe, a few years behind."
Drawing on Monty Mobile's footprint across all three regions, Mr. Hassan Mansour walks through what's actually driving each market, from mature operators optimizing what they've already built, to emerging markets turning connectivity into financial inclusion, to Gulf operators moving fast into AI and enterprise technology.
His take is clear: understanding those local differences is what unlocks the next opportunity, not exporting the same playbook everywhere.
He also points to something that cuts across every region regardless of how different the priorities are: trust.
"The regions differ, the challenges differ, the technology keeps changing. But honesty and trust are what hold all of it together."
Read the full interview on Mobile Europe: Monty Mobile: Why Europe isn't the telecom benchmark for every market