Omnichannel is particularly gaining momentum allowing businesses to send marketing messages in any situation and across multiple mediums. Having said that, many platforms provide communication channels where marketing messages are an integral part of the experience.
With so many different ways to reach out to consumers, it is challenging to choose the best strategy. While some may prefer to choose one or two messaging channels, more businesses are turning to Omnichannel.
What is Omnichannel?
Most businesses understand that the more a message is seen, the more likely it is to generate the desired outcome. In multichannel messaging, this means businesses can send out the same message through multiple channels simultaneously.
However, Omnichannel and Multichannel are not the same thing. Whereas both use multiple channels. It is the way they are used that differentiates them and makes omnichannel the number 1 (or first-rate) strategy. More precisely, in an omnichannel strategy, businesses communicate across multiple channels that interact with each other, turning messaging into a seamless experience.
With this approach, the conversation between your team and the consumer can flow through channels in the smoothest possible way, hence increasing engagement. It is only natural that customers prefer this approach rather than simply repeating a singular message.
Moreover, Omnichannel marketing, branding, messaging and both online and offline engagement channels deliver a dynamic and continuous conversation. They allow the consumer moves through the sales funnel and thus improves the overall customer experience.
Why choose Omnichannel marketing?
Recent studies have shown that using multiple channels is extremely effective. Indeed, marketing strategies are using at least three channels with engagement levels reaching 19%, compared to just 5.4% for those using a single channel messaging strategy. Therefore, if the goal is sales, leveraging multiple channels will not only work well but will also bring added value with consumers buying 250% more often than in a single channel approach. In this situation, one of the benefits of the improved consumer experience becomes clear, offering a 90% increase in repeat custom.
On the other hand, it would be interesting to look at real-world examples that emphasize the importance of Omnichannel.
Best Buy, one of America’s best-known chain stores, lost over $1.2 Billion in sales year on year in 2012, and set out to redesign the consumer experience from the ground up. Using an omnichannel approach, they were able to post 7.1% sales growth in 2018, which was their best performance since 2005.
In other words, Omnichannel messaging has increased engagement and improved outcomes by providing superior performance compared to both single and multichannel alternatives.
Omnichannel in Practice
Watching omnichannel strategy deliver improved results has been a motive for any business to adopt it. However, implementing omnichannel is quite challenging and relies on several components:
- Data Collection – Offering accurate, up-to-date data is crucial for an omnichannel solution. It ensures that messaging is consistent across channels and that it is always delivered based on your audience’s preferences.
- Data Analysis – Having the right data is one thing, using it is another. Fast, actionable analysis is crucial for the detailed insight that increases consumer engagement and guarantees the success of your messaging.
- Testing – As with any marketing approach, optimization remains a key aspect of long-term success. Adjusting messaging to be more effective based on the audience’s responses is just as important with omnichannel solutions as it is with any other. In other words, testing and optimizing messages are an integral part of the marketing strategies.
- Customer journey – Any marketing strategy needs a start and an endpoint along with a progress tracker. Implementing an omnichannel strategy does not mean you can ignore other basic aspects of effective marketing. A customer journey map helps you craft the user experience to provide and is essential regardless of the chosen strategy.
Monty Mobile's platform is the ultimate choice!
Monty Mobile's Omnichannel platform provides a dedicated marketing system. It takes care of the core of any marketing campaign, easily integrates the various channels, offers all the data management and analysis tools required, while ensuring a streamlined customer journey to guarantee marketing success. Moreover, it will take the idea further and deliver exceptional results.
These results will help you achieve your business goals, knowing that with Monty Mobile's Omnichannel platform, integration into your current marketing systems is easier than ever.
What are you waiting for? Get in touch today to see how MontyMobile can transform your marketing results.