It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenues. Check out the following mind-blowing statistics!

By 2023, there will be 3.7 billion mobile players worldwide. (Newzoo)
It is also expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market volume of US$174.60bn by 2026. (Statista)

In the Mobile Games segment, the number of users is expected to amount to 1,794.9m users by 2026. (Statista)

The average revenue per user (ARPU) in the Mobile Games segment is projected to amount to US$100.40 in 2022. (Statista)

Moreover, Gaming is the third most popular and downloaded application type, along with music - first being social media, followed by shopping applications (Betting on Billions report).

Monty Mobile’s M-Challenge, an online gaming solution, offers contests and competitions designed for mobile subscribers across the globe.

In order to cater to the needs of all mobile users, games or challenges can be presented as:

  • Quiz Based Challenges: allow subscribers to participate in daily multiple-choice questions. Users will be able to collect points for each correct answer with the chance to win valuable prizes. Winning can vary between lucky draws or top scorer, time based or regional based.
  • Digital based Instant win Challenges: subscribers will be able to enjoy a real gaming experience and receive their prizes instantly.


While M-Challenge offers mobile subscribers challenging games, quizzes, contests, and competitions, it also comes with a user behavior analysis tool to update the users’ interests and target them more efficiently.

M-Challenge uses its algorithm to create a “Discover Weekly” game list, every Monday for instance, for all users, thus becoming a “must” feature that users look forward to.

M-Challenge also creates timely, year-end roundup game lists of a user’s top selected categories or played challenges to track and make new suggestions accordingly.

To enhance user personalization even more, M-Challenge uses a sophisticated recommendation engine based on user behavior—like Spotify , Netflix or Pinterest do for their users. 

Their bespoke selections take user preference data into account especially when specific content is requested. This data comes from games, selected categories or even general topics, preferences and likings, and which content they liked and have played the most.


In mobile games, commercial success hinges on the ability to deliver exciting, engaging — even addictive — gameplay.

The real recipe for success depends on a number of factors (team, talent, timing — to name a few), but defining the right features and mechanics would generate the most competitive results.

By integrating winning features into M-Challenge, mobile operators will be able to take a good game to great heights.


Contact us for more details: researchanddevelopment@montymobile.com